Цель
A leading automotive retailer wanted to increase engagement and conversion across the full new-car sales pipeline. Traditional follow-up methods weren’t moving shoppers efficiently from lead to meeting, from meeting to quote, or from quote to final order. The company needed a more modern, personalized, and mobile-native experience that answered customer questions earlier and reduced friction for both shoppers and sales teams.
Решение
The retailer implemented emaze.ai to deliver personalized visual content at every step of the sales journey. Each touchpoint automatically adapted to the customer’s preferred model, branch location, sales representative, and next best action.
The experience included:
Lead-stage visuals based on the exact model the shopper inquired about
Meeting reminders with navigation and one-tap contact
Post-meeting summaries with key specs and recommended trims
Quote-stage visuals with feature highlights and upgrade paths
All content was mobile-first and delivered through channels customers actually use (e.g., WhatsApp). Every interaction was tracked, enabling real-time insight into buyer intent.
Результаты
The sales pipeline outperformed standard automotive benchmarks at every stage. Customers didn’t just open the messages — they explored deeply, clicked frequently, and signaled purchase intent at above-market rates. Personalized visual content reduced the typical waiting periods between stages and equipped customers with complete information earlier in the process.
(industry benchmark: 20–30%)
(industry benchmark: 20–25%)
(industry benchmark: 10–15%)
The sales pipeline outperformed standard automotive benchmarks at every stage.
(benchmark: email 20–30%, WhatsApp 30–50%)
(benchmark: email 20–30%, WhatsApp 30–50%)
(benchmark: 10–20% for auto VDP interactions; 15–25% WhatsApp CTA clicks)
(benchmark: 2–3 minutes for auto configurators; 45–90 seconds for landing pages)
(benchmark: 3–7% for automotive high-intent behaviors)
Customers didn’t just open the messages — they explored deeply, clicked frequently, and signaled purchase intent at above-market rates.
(benchmark: email 20–30%, WhatsApp 30–50%)
(benchmark: 5–10% for automotive digital engagement)
(benchmark: 10–20% for auto VDP interactions; 15–25% WhatsApp CTA clicks)
(benchmark: 2–3 minutes for auto configurators; 45–90 seconds for landing pages)
(benchmark: 3–7% for automotive high-intent behaviors)
Customers didn’t just open the messages — they explored deeply, clicked frequently, and signaled purchase intent at above-market rates.
(benchmark: 5–10 days)
(benchmark: 7–14 days)
(benchmark: 10–20 days)
Personalized visual content reduced the typical waiting periods between stages and equipped customers with complete information earlier in the process.
By integrating personalized visual touchpoints into each step of the sales journey, the automotive retailer achieved conversion rates far above industry norms, significantly improved engagement, and accelerated the entire buying process.
