案例分析
改善展厅流量
NADA Show
Dealership's Customer Interactions
成功的故事
行业： 汽车制造业
公司规模： 501-1K 名员工
Using emaze.ai for automotive sales teams to engage, improve showroom traffic, and convert leads
目标
Champion Motors 面临着汽车行业常见的挑战：增加展厅的客流量。汽车行业 预定会议与实际会议的转化率 展厅的出席率很低，但作为以色列的行业领导者，Champion Motors 拒绝接受这一标准，并认识到需要采用更加个性化的方法来吸引潜在客户。Champion Motors 寻求一种解决方案来生成定制内容，以引起目标受众的共鸣并提高出席率，从而实现更多销售。
解决方案
To reach their new showroom traffic goals, Champion Motors integrated emaze.ai into their sales process. emaze.ai is a cutting-edge tool designed to create personalized content for prospects, specifically tailored to the automotive sales cycle. By using emaze.ai’s “Schedule a Test Drive” touchpoint with custom features like “Add to Calendar” buttons and navigation links to showrooms, Champion Motors increased their customer engagement. This approach also allowed them to gain insights into their prospects’ interests and preferences, and generate branded, customized content that resonated with each prospect.
Champion Motors 发现一些关键功能特别有价值，即能够在内容中嵌入引人注目的行动号召，例如提醒、邀请和导航按钮，从而进一步促进潜在客户的参与并增加展厅访问的可能性。这一转变显著提高了打开率和参与度，最终提高了展厅的出席率。
结果
The implementation of emaze.ai produced impressive results for Champion Motors. By creating personalized content, Champion Motors experienced a substantial increase in showroom attendance. Adding call-to-action tools like reminders, invites, and navigation buttons drove higher attendance rates at showroom events and appointments.
On top of that, emaze.ai’s lead scoring tool helped Champion Motors accurately track how prospects interacted with their content and pinpoint the ones most likely to convert. This data-driven approach allowed Champion Motors to identify high-potential leads, and make their follow-up efforts more effective. With deeper insights into prospect behavior and preferences, Champion Motors experienced a significant improvement in lead conversion rates, with more prospects making the transition from scheduling meetings to visiting the showroom.
通过使用基于潜在客户评分数据的再营销策略，Champion Motors 最大限度地降低了展厅顾客缺席的风险。个性化内容创建、精准潜在客户评分和高级再营销策略相结合，带来了更高效、更有效的销售流程，Champion Motors 实现了更高的转化率并最大化了投资回报率。
In conclusion, the strategic use of emaze.ai strengthened Champion Motors. It helped them dramatically increase showroom traffic challenges and achieve remarkable results through innovative, data-driven marketing strategies.
Champion Motors 市场经理
emaze.ai’s solution has significantly improved our performance, boosting customer engagement and conversions!
用户友好的平台和卓越的客户服务对我们的成功起到了重要作用。