The Objective
Following a successful lease transition campaign, a leading car leasing company sought to address another challenge: offering unrenewed contract vehicles to potential new customers. These vehicles, no longer covered under corporate agreements, presented an opportunity for direct sales to individuals who had previously expressed interest in purchasing second-hand cars. The company aimed to engage these prospects effectively, capture their interest, and drive conversions.
The Solution
To reach their goals, the company utilized Emaze.ai to design a personalized campaign targeting these potential customers. Using a visually engaging landing page, the company presented detailed offers that included pricing information and a list of available vehicles. The landing page also featured a form for collecting submissions, ensuring seamless lead generation.
The campaign was delivered organically, without any advertising, to prospects who had previously shown interest in second-hand cars. By leveraging Emaze.ai’s platform, the company created a polished, professional presentation that encouraged engagement and made the process of expressing interest effortless.
The messages featured a beautified offer of the leasing terms and included a traceable call-to-action (CTA) button, allowing recipients to quickly express interest and provide their contact information. This approach ensured that the company could efficiently identify and engage with prospects ready to make the transition.
Key Features Utilized:
Attractive designs that captured attention and provided detailed, easy-to-digest information.
Each prospect received multiple tailored options to either upgrade or downgrade based on their current vehicle lease, showcasing Emaze.ai’s ability to deliver hyper-relevant personalized content.
Simple and effective forms for collecting prospect information and initiating conversations.
Insights into visitor behavior, helping prioritize follow-ups and measure campaign success.
Key Features Utilized:
Dynamic Landing Pages:
Embedded CTA Forms:
Personalized Offerings:
Real-Time Engagement Tracking:
The Results
The 7-day campaign delivered remarkable results:
The Impact
Emaze.ai enabled the company to engage prospects with a professional and personalized approach, resulting in significant lead generation and vehicle sales. By combining visually appealing content with actionable insights, the campaign successfully converted interested prospects into buyers, maximizing the value of vehicles from unrenewed contracts.
This case study highlights the versatility and effectiveness of Emaze.ai’s tools in the automotive sales industry. By delivering personalized, beautiful and visually engaging campaigns, and leveraging data-driven insights, businesses can achieve higher conversions, strengthen customer relationships, and drive meaningful growth.
The ability to create dynamic, personalized, visually stunning landing pages with Emaze.ai allowed us to convert leads at rates far above industry benchmarks. With Emaze.ai, we transformed our vehicle inventory into personalized offers, achieving a seamless connection with prospects and driving exceptional results.
