The Objective
A leading second-hand car dealer faced a common challenge: a high percentage of unanswered calls when reaching out to potential customers who left their contact information online. On average, 15% of these calls went unanswered monthly, resulting in missed opportunities to connect with prospective buyers. The company sought a solution to engage customers more effectively and reduce the number of missed connections.
The Solution
To tackle this challenge, the dealer implemented emaze.ai to automate responses to potential customers. When customers submitted their details online, they immediately received a beautifully designed and engaging message from emaze.ai. These messages were tailored to capture attention and encourage recipients to anticipate the follow-up call, making them more likely to answer.
emaze.ai’s automated response system ensured a seamless and visually appealing communication experience, reinforcing the professionalism and value of the dealership. The engaging content built trust and kept the dealership top-of-mind, setting the stage for a successful call.
The messages featured a beautified offer of the leasing terms and included a traceable call-to-action (CTA) button, allowing recipients to quickly express interest and provide their contact information. This approach ensured that the company could efficiently identify and engage with prospects ready to make the transition.
The Results
The impact of emaze.ai was clear after just one month:
The Impact
By automating responses with emaze.ai, the dealership not only improved its call connection rate but also elevated its brand perception. The visually stunning and personalized messages made a lasting impression, encouraging potential customers to answer calls and engage with the dealership. This improvement in communication efficiency allowed the sales team to focus on nurturing relationships and closing deals.
emaze.ai completely transformed our call center outreach and how we engage with potential customers that left their contact info. The beautifully automated responses made an immediate impact, reducing our unanswered call rate by 40%. It’s a game-changer for improving our efforts and making them more successful and impactful with our existing pipeline.
