The Objective
A leading car leasing company faced a common industry challenge: retaining customers whose corporate leases were ending. These customers had been leasing their vehicles through a corporate program, but the leasing arrangement was being discontinued. The company aimed to retain these customers by transitioning them seamlessly to personal agreements, converting business leases into direct personal ownership. To achieve this, they needed a solution to effectively capture attention, personalize communication, and drive meaningful engagement.
The Solution
The company partnered with Emaze.ai to create and deliver highly personalized and eye catching leasing offers. Using Emaze.ai’s platform, they designed visually engaging and interactive messages tailored to each individual. These offers were sent via WhatsApp, providing a direct and familiar channel for communication.
The messages featured a beautified offer of the leasing terms and included a traceable call-to-action (CTA) button, allowing recipients to quickly express interest and provide their contact information. This approach ensured that the company could efficiently identify and engage with prospects ready to make the transition.
Key Features Utilized:
Eye-catching designs to captivate recipients and convey professionalism.
Seamless functionality for recipients to respond, enabling the company to initiate the conversion process.
Insights into recipient interactions to prioritize follow-ups effectively.
Enables precise personalization by selecting the most relevant image for each recipient, enhancing engagement and scalability.
Key Features Utilized:
Visually Enhanced Offers:
Embedded CTA Buttons:
Real-Time Engagement Tracking:
Advanced DAM System:
The Results
The 7-day campaign yielded outstanding results:
Engagement Metrics:
82% open rate, with 236 of the 288 offers opened.
A total of 499 unique views, averaging 2.11 viewers per offer, demonstrating strong secondary sharing.
Recipients spent an average of 9.68 minutes actively engaging with the offers.
Conversion Metrics:
45 recipients successfully converted to personal agreements.
A conversion rate of 15.625%, far exceeding expectations for such a campaign.
The Impact
Emaze.ai enabled the company to deliver a professional, personalized experience that resonated with their audience. By combining visually appealing content with actionable insights, the company retained a significant portion of their customer base during a potentially disruptive transition. This campaign highlighted the power of targeted communication and data-driven strategies in driving both engagement and results.
This success underscores the value of leveraging Emaze.ai’s cutting-edge beutifying and personalization tools. With visually stunning, interactive content and precise engagement tracking, businesses can enhance their customer relationships, achieve higher conversions, and adapt to challenging circumstances with confidence.
