RetailCampaigns
A flash-sale microsite that converted 14.42% of invited shoppers
A large retailer with physical stores and an online marketplace.
- 14.42%conversion
- 10 minaverage active engagement
- 2.2sessions per visitor
The objective
End-of-season merchandise lingered in distribution centers: laptops, apparel and toys that thousands of shoppers had browsed online but never purchased. The retailer set out to turn that dormant interest into fast sell-through without relying on paid media.
The journey
A one-week, invite-only campaign built on emaze.ai:
- Dynamic landing pages showed the exact product each shopper had viewed, in a suitable lifestyle backdrop, fully personalized.
- Embedded "Buy now" and "Reserve for pickup" buttons funnelled visitors straight into checkout or store-pickup scheduling.
- Personalized offer bundles suggested upgrade and downgrade options automatically.
- Real-time engagement tracking highlighted hot leads, so merchandising could restock hero SKUs and send follow-up nudges.
The results
- Conversion beat the typical 2-5% retail benchmark by 3-7x.
- Visitors averaged 2.2 sessions and around 10 minutes of active engagement over the 7-day organic push.
Visually rich, hyper-personalized landing pages plus actionable analytics turned stale inventory into high-margin sell-through: prior browsing interest became rapid conversion and incremental revenue.
